Nicki Minaj - Rolling Stone cover January 2015

2015 Miss REEF Calendar

REEF, the iconic surf brand, had just released its 2015 Miss REEF Calendar with an accompanying video featuring the lovely ladies in motion.  Shot on location at the tip of the Baja Peninsula, the video highlights the natural beauty of the area, REEFs iconic swimwear and style, and the ladies of the calendar.  Check out the video below.

A Fresh Start

I started this blog as a first step in my plan to open up my own Men's Wear shop, as well as to develop my own brand in the retail and fashion world.  It's a big world after all, and with the Internet populated with thousands of others trying to do what I want to do, it is hard to stand out.

The start of 2014 brought with it some significant change in my life professionally.  I moved on from my former Retail Management job and into a new career in the Tennis industry.  While still performing retail duties, I moved into the technical side of the industry, working directly with players to help find the right equipment for them, and to maintain that equipment.  It is a rewarding job, and has given me a new perspective on customer service, high end retail, and working as part of a team in a sport based environment.

One drawback has been that my dream I set out towards had been put on the back burner for quite some time.  Those who have looked at my blog in the past would know that I would post frequently, but come March my focus had trailed off.  It was not intentional.  Having so much on my plate that I had to learn on the fly began to take precedence, and my thoughts moved away from my future plans to my current career.

I have made a conscious decision to go for my dream once again.  I feel like there is no better time than now to make a move back into blogging, and to truly start my business plan in order to see my dream move towards reality.  I hope you will come along for this journey, or at least stop by from time to time.  I don't pretend to know everything about the industry, or to be as hip as some of the other blogger's out there, but I will shine a light on the people, places, stores, brands, and icons I respect and love.  I hope you will walk in style with me.

-Mike