Alchemist and Snarkitecture "Airball" from Art Basel Miami

Retailer Alchemist has decided to set up their very own art installation directly across from their store for Art Basel Miami this year.  Once again collaborating with Daniel Arsham’s Snarkitecture, the installation consists of an all white basketball playing surface, and allows for the observer to get involved by playing with one of two arcade style basketball shooting games.  Check it out at 111 Lincoln Road, Miami Fl, 33139.

Pigalle Basketball 2014

VMAN Spring/Summer 2014 "The Pick Up"

VMAN magazine recently had a editorial photo shoot done by photographer David Wang where he took  online exclusive product from such names as Hood By Air, Christopher Kane and Patrik Ervell, and the styled them to be both fashion forward and functional on the basketball court.  The full result of which you can check out online at vman.com.

Sansnom "Start Something"

French brand Sansnom, meaning 'no name', has created this short film to celebrate the release of their first collection.  you can see the connection to athletics and streetwear in the collection, as well as a connection to the United States, it's culture, and sport through basketball.  Check out their product online here.

sansnom. START SOMETHING Short Commercial from sansnom. on Vimeo.

Lookbook - Brooklyn Nets Ladies Style

Uncle Drew Parts 1-3

Here are three sweet videos from Pepsi and Kyrie Irving of the Cleveland Cavaliers.



PepsiMax "Uncle Drew" from Minus L on Vimeo.

Pepsi MAX & Kyrie Irving Present: "Uncle Drew: Chapter 2" from Minus L on Vimeo.

Number 3 is located here: http://youtu.be/spDdO_ZB-lE