By Corey Stokes (Complex)
Pitti Uomo kicks off today, and while the #menswear world is buzzing with the hype that comes this time of the year, we thought it'd be the right time to break down exactly what this bi-annual event is.
Aside from being a destination to potentially get snapped by street-style gawds Scott Schuman and Tommy Ton, Pitti Uomo is a place of business. As the men's portion of the Pitti Immagine collection of fashion events, Pitti Uomo is a tradeshow in Florence, Italy that's been around since 1972. It's a four-day market-facing event in which retailers, buyers, and editors come together to view upcoming collections (in this case, Fall 2014).
Most importantly, brands gather under one roof to display a full season (mainly) for buyers, who select the pieces and quantities they wish to order. This is the moment that stores decide what they're going to eventually sell to you, the customer. Once these orders are filled out, the brands spend the next few months producing the correct quantity and they eventually make their way to stores approximately six months later.
(Check out the rest of this great article by Corey Stokes over at the Complex Magazine website.)
Aside from being a destination to potentially get snapped by street-style gawds Scott Schuman and Tommy Ton, Pitti Uomo is a place of business. As the men's portion of the Pitti Immagine collection of fashion events, Pitti Uomo is a tradeshow in Florence, Italy that's been around since 1972. It's a four-day market-facing event in which retailers, buyers, and editors come together to view upcoming collections (in this case, Fall 2014).
Most importantly, brands gather under one roof to display a full season (mainly) for buyers, who select the pieces and quantities they wish to order. This is the moment that stores decide what they're going to eventually sell to you, the customer. Once these orders are filled out, the brands spend the next few months producing the correct quantity and they eventually make their way to stores approximately six months later.
(Check out the rest of this great article by Corey Stokes over at the Complex Magazine website.)
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