40 Years of Roots Canada

It’s been 40 years since two friends, Michael Budman and Don Green, opened a small shop on Yonge Street in Toronto selling “negative heel shoes” under the ROOTS name. Decades on, the ROOTS Canada brand has become a sportswear icon with their jackets and caps being worn by both casual athletes and Olympians from across the globe.

At the “root” of the company is a dedication to delivering the very best possible clothing, footwear, and leather goods, while paying thanks to the diverse employees that work in ROOTS factories in Toronto and beyond.

We share this story on the 40-year history of ROOTS and their profound connection to beauty country of Canada.  -Selectism

Produced by Unknown Collective.

 

Lifetime Collective - Holiday 2013 Uniform Standard Collection

Here is a look at some of my favourtie pieces from Lifetime Collective's Holiday 2013 collection.  The Uniform Standard collection is a return to the brands skate and snowboard roots, with hoodies, tees, and wovens that match the brands rugged esthetic.  Check out their brand new website and pick up some sweet gear at http://lifetimecollective.com/.