Flipping Supreme - The New Yorker

"Inside a run-down mall off of Elizabeth Street in Chinatown, down an escalator to the basement and past a raft of empty storefronts, is a minuscule store, the size of a walk-in closet, that’s quietly at the center of a peculiar global fashion empire. It has no sign and it’s not on the mall directory. It’s impossible to find on Google."

Check out this amazing article from The New Yorker about a small business doing some very big things thanks to the owners street smart ideas, and the brand Supreme here.