Saturday, September 14, 2013

Toronto Premium Outlets - Great deals of major letdown?


On August 1, 2013 the Toronto Premium Outlets opened up in Halton Hills.  The high end outlet located just off Highway 401 at Trafalgar Road and Steeles, offers customers in the greater Toronto area an opportunity to shop for high end products and bare bottom prices, or at least that is the image being put forth.  While it is true that there are many deals to be found, many customers have returned from their shopping trips disappointed that they could not find a good deal, or that the stores they went to were so low in product they could not shop.

One Halton Hills business reported to me that despite their concern for traffic dropping off in their store once the outlet opened in August, they have actually seen almost a 10% increase on last years numbers in consumer traffic.  With big names such as Coach, Michael Kors, J Crew, Polo Ralph Lauren, Tommy Hilfiger and more, it's no surprise that customers would flock to the Premium Outlets, but long term sustainability will require access to the centre through public transit.  Currently, there is not municipal public transit in Halton Hills, making the Premium Outlets entirely a "destination" based shopping experience, unable to rely on the person passing by and wandering in to supplement their sales.

Their location which is right by the highway, is not accessible to people without cars, and in a lot of cases that is teenagers.  Teens are the quickest to make impulse purchases, and in many cases are part of the target demographic for a lot of these retailers.  Until teens can access the shops easily, it may be hard for some of these stores to survive once the luster of the new shopping centre wears off.  Check out the Toronto Premium Outlets full range of offerings on their website http://www.torontopremiumoutlets.ca/

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